OpticalFit connects your prescription workflow to a digital eyewear marketplace operated under your practice — complete with AR virtual try-on. You sell premium eyewear from your authorized digital storefront. We handle wholesale supply, payment processing, and fulfillment.
OpticalFit is designed to integrate seamlessly into your existing workflow — no disruption, no inventory, no operational lift on individual orders.
Load your patient's exam results directly into the OpticalFit dashboard and generate a secure, one-time code.
Direct your patient to download OpticalFit on their phone. They enter their unique code and immediately see their prescription on file.
Patients browse a curated catalog of premium frames tailored to their prescription and try them on live via their selfie camera.
The patient checks out through your digital storefront. OpticalFit acts as your payment-processing agent — collecting payment, deducting the wholesale price of the eyewear, and remitting your retail margin monthly. We ship directly to the patient and handle all support.
As an authorized retailer, you sell eyewear at retail through your digital storefront. OpticalFit supplies the eyewear at wholesale. Your margin is the difference between the retail price and the wholesale price. You may sell at our suggested MSRP, set your own retail price, or apply your own discounts within your dashboard.
Example only. Wholesale price varies by SKU. You may accept the MSRP, set a different retail price, or offer discounts to your patients — your margin is the difference between your selected retail price and the SKU's wholesale price.
Illustrative margin at the per-unit example above ($50 per pair). Your actual margin depends on your retail pricing and SKU mix.
Figures above are illustrative only and assume retail at MSRP ($249) with wholesale at $199 ($50 per-unit margin). Your actual margin depends on the retail prices you set, the SKU mix you sell, and the volume of sales through your storefront. Authorized retailers may set their own retail prices and apply their own discounts.
OpticalFit handles the entire post-exam eyewear journey so you don't have to.
Hundreds of premium frames intelligently filtered to match each patient's prescription, face shape, and style preferences.
Patients see frames on their actual face — live, in 3D — using their smartphone camera. The most powerful conversion tool in eyewear.
Enterprise-grade security protects all patient prescription data. Full compliance with healthcare privacy regulations built in from day one.
Track patient codes, sales through your storefront, fulfillment status, and monthly margin remittances from a clean, intuitive dashboard built for busy clinicians.
We handle ordering, quality control, packaging, shipping, returns, and all customer service. You are never involved in logistics.
Your retail margin is calculated and remitted automatically each month — net of wholesale cost. No invoicing, no per-order paperwork. Margin scales with sales volume from your storefront with no added administrative work on your part.
You don't stock a single frame. OpticalFit operates as your virtual optical shop with zero capital investment from you.
Patients who purchase through your storefront feel a deeper connection to your practice — increasing retention and word-of-mouth.
Offer a premium, tech-forward experience that independent practices and large chains simply can't match.
Apply to become an authorized OpticalFit retailer. Sell premium eyewear from your practice with no inventory, no logistics, and no per-order paperwork.